I came across this video, a few short paragraphs by an unknown author put to inspiring music and some awesome images.
An interesting way to get you to ponder the message.
It may also be interesting to ponder what message you have that could be presented in a similar fashion?
Enjoy:
https://www.youtube.com/watch?v=zyQ5ZSMENF0
If Pinterest is part of your business marketing plan, here’s a simple article that answers a simple question you may also have:
What is the proper etiquette if you want to pin an image to multiple Pinterest boards? And, is it spammy to do so?
Alisa Meredith provides an excellent answer and tips!
Your pin is good. Really good. It is an amazing image with keyword-rich description and linked to an out-of this-world blog post. The whole world needs to see it.
But, which board should you pin it to? The one with the most followers? The group board? The one with the right subject matter? Is it considered spammy to pin it to many boards?
Pin it to Your Blog Board
If you have a blog (and you do, right?) you need to have a board that houses all your great content. Only your great content. This is a quick and easy way for people to see what content your business writes and what you’re all about. You may find it’s your most popular board!
Every blog post you publish to your own blog needs to go here. First. So you don’t forget. Do it now.
Pin it to Your Most Popular Board – Maybe
If your blog board isn’t your most popular, find out which is. I use ViralTag for scheduling, analytics and for getting information like that. It’s a little cumbersome to use, but the price is right!
If your pin relates at all to the subject of your most popular board, pin it there. Give it the best chance to be seen by your followers. If it doesn’t relate at all, find it another home.
Pin it to Related Boards
If your blog post is about, let’s say, which type of cookware is best for making omelets, you might pin to your cookware board, your omelet board and your cooking board. (Now I want an omelet). Not all of your fans follow all of your boards, and you don’t want the guy following only your cooking board to miss out because you only put it on cookware, do you?
Pin it to Group Boards
Group boards area incredibly powerful for getting large numbers of repins, likes and clicks back to your site. So, pin it there, too! This gives your pin greater exposure as not just your own followers will see it.
What About Appearing Spammy?
Read more and get all the details at the original article
Here a simple truth.
“Keep You Temper. – Nobody Else Wants It.”
— John Mason
“Gain Control Of Your Time, And You Will Gain Control Of Your Life.”
Osteen has been featured in success magazine about the power of words.
If you say you will be talented, strong or successful you will gravitate toward that.
“If you want to know where you’re going to be five years from now, just listen to what you’re saying about yourself. Your words are telling what’s in your heart.” – Joel Osteen
https://www.youtube.com/watch?v=ad62Qij9XNA
Always be testing something. Better conversion rates can massively increase your success. In this article you will discover 11 different ways you can make changes and test to see which way works better.
Luckily, there are a ton of tests you can run to optimize your blog for clicks and conversions. So, to help you get into the habit of always testing stuff on your own blog, here is a list of things you should try out for yourself. Remember — what doesn’t work for one blog, might work for you!
Note: Blogs are very variable by nature, oftentimes making it difficult to completely isolate the variables you’re trying to test. While you should do your best to isolate your variables, keep in mind that your tests may not be perfectly scientific.
Blog Publishing Optimization
Things you can test to optimize your blog publishing activity …
1) Frequency
Is more always better? Test your publishing frequency to identify your “sweet spot.” Is there a point at which an increase in volume of posts doesn’t actually equate to more or better results? At what point are you sacrificing content quality for the sake of quantity?
Suggested Testing Methodology: Increase (or decrease) your publishing frequency by a certain amount for 1-2 weeks. Then, isolate the number of views you received to those new posts and compare it to the views of the new posts you published during one of your typical 1-2 week time frames. Continue testing until you find your frequency sweet spot.
2) Timing
Do certain times of the day and days of the week correlate with better traffic results? What about how far apart you space your published posts — does that impact an individual post’s performance?
Suggested Testing Methodology: Test publishing at a variety of times. Then export your blog analytics (e.g. HubSpot’s Pages Report), sort by time of day and day of week, and analyze trends you see in performance.
3) Content Balance
Which blog content types (e.g. text-only, SlideShare-based, infographics) and topics perform better for you? Knowing this, what’s the ideal content balance? In other words, while SlideShare-based posts may perform best in terms of traffic, you probably can’t only publish SlideShare posts.
Suggested Testing Methodology: Test different content types and subjects on your blog, then analyze how those posts perform. Map blog content to your various content goals to determine what your ideal content balance is (e.g. X SlideShare posts per month for traffic, X posts per month about subject A to support campaign B, etc.).
Blog Subscriber Email Optimization
Things you can test to optimize the notification emails you send to blog subscribers …
4) Email Subject Line
Do your subscriber emails generate more clickthroughs when you use a generic subject line (e.g. “Here’s Your Latest Blog Post”), or when the subject line matches the title of the blog post you’re emailing about?
Suggested Testing Methodology: Test a generic subject line for a period of time until you have a large enough sample size of emails that your test is statistically significant. (Learn what “statistically significant” means for marketers here.) Then, test subject lines that match titles of the blog posts you’re emailing about for the same number of emails. Compare the performance (in terms of clickthrough rate) of those emails.
5) Email Timing
Read More At Pamela’s source article
If you want to dramatically increase your Facebook engagement you should take a close look at this article and make sure you aren’t making these mistakes on your Facebook page.
This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.
Just because you have a kitchen doesn’t mean you’re in the running for the next episode ofChopped. I mean, sure I have a kitchen too, but my list of specialties includes cereal, macaroni and cheese, and toast that’s often burnt.
Well, the same can be said for Facebook: Just because your business has a Page doesn’t mean that you’re using it right. Even with 10 years of Facebook behind us, we’re all guilty of committing our fair share of social oversights and slip-ups. It happens to the best of us.
However, before we all start thinking about what Facebook’s next 10 years will bring about, let’s be sure that we’ve got a handle on what Zuck’s given us to work with so far. Below are the eight most common mistakes brands are making on Facebook.
1) Unoriginal Tone
Everyone has a few little peculiarities and mannerisms that set them apart from the next guy. Certain sarcasm or unparalleled modesty will come across in your communications and serve as a defining aspect of your identity.
The tone that your brand employs works in the same way, and each bit of language you put forth should be aligned with your overall messaging, objectives, and goals.
For example, what does the tone of this post from Philippine Airlines say to you?
Photo from Carly’s original post
If you answered: “What tone?” you read my mind.
There isn’t anything unique about this post. It’s vague and so overly simple that it could have been posted by almost any brand.
What brands are failing to understand is that the way a brand sounds and interacts will ultimately work to set a customer’s expectations for the rest of the interactions they have with your company. Point being, don’t try to squeeze yourself into a mold that just doesn’t fit, but instead, create your own identity. If you want to see some examples of brands with brilliant tone in their writing, check out this blog post.
2) Way Too Much Content
With the introduction of short form social platforms like Snapchat and Vine, people have developed an insatiable appetite for snack-sized content. The brands that are dominating their industries have not only recognized this shift in consumer behavior, but they have in turn begun to adopt a more succinct approach to content creation.
Unfortunately, Mercedes Benz missed the memo.
Photo from Carly’s original post
Just because Facebook budgets a bit more space for content than platforms like Twitter doesn’t mean that you need to fill it. This post, for example, would have been much more appealing and effective without the long text accompanying it. In fact, according to research by Buddy Media, posts with 80 characters or less in length have 27% higher engagement rates.
Believe it or not, nuggets of information can pique your audience’s interest more effectively than long-winded explanations. To put it quite simply: less is more.
3) One-Way Engagement
The copy you put on Facebook should begin a dialogue, not just a one-way broadcast.
Your Facebook Page is no place for stale traditional marketing efforts focused on pushing out information that may or may not speak to the needs of your audience. Facebook is a modern marketing machine that runs best on quality content that is designed to feel more like an authentic exchange and less like a static offering.
After all, Facebook is a social network. It thrives off of native content that doesn’t just speak atcustomers, it speaks with them. For example, look at the way these two Budweiser posts performed:
Photo from Carly’s original post
The post on the left that talks at the audience boasted far less Likes and shares than the post to the right, which probed the question, “Is your fridge stocked for the weekend?”
In order to land a sale, you must first build a relationship, which is why issuing content that engages your audience isn’t just recommended — it’s necessary.
4) Inconsistent Branding
Get the rest of the details at Carly,s original post
