Do You Measure Your Social Media Success

Be A Pro – Here Are Some Ways To Measure Your Social Media

Have you ever wondered whether or not you are having success with your social media accounts? Success can be hard te measure given that most of us have so many different social media accounts.

I was delighted when I came across this article which gives you 6 things to do to get that elusive success measurement.

 

Top Ways to Measure Social Media Like a Pro

 

Social media measurement is a challenge faced by most businesses today.

 Think about it. When was the last time you tracked the effectiveness of a tweet? How about the positive response of a Facebook post?

My guess is that you’re in the same boat many businesses and brands find themselves in. To reel off social media data is next to impossible.

More than likely, those details are in an Excel spreadsheet. One that even the most trained professional can’t navigate.

If you’re eager to wrangle your social media measurement once and for all, then read on.

Below you will find six actionable ways you can begin to track, measure and measure your social media results.

How to Measure Social Media

 

  1. Don’t Rely on Typical Data

Likes and shares feel great, but are they contributing to your bottom line?

While it’s important to gain visibility, driving real results should be your number one goal.

Do not limit your analysis to the typical likes, shares, comments and +1’s. Instead, analyze social media data from a holistic point of view.

How do those likes and shares translate into paying customers? Where do they fit into your integrated social media strategy and how are they supporting monetary growth?

Test each entry point (e.g Facebook landing page) and split test your content. Pay close attention to Google Analytics to see what’s converting into your next steps.

2. Define Success

“If everyone is moving forward together, then success takes care of itself. ” – Henry Ford

Don’t base your social media success on a “Me-Too” model. Develop your own definition of success.

What does it look like to your company? What are you trying to achieve and how does social media complement your marketing strategy?

Whatever the case, get everyone on board that vision and move forward in unison.

Otherwise, you’ll never know when to bake that victory cake.

 

  3. Set Measurable Goals

Social media goals should be in line with the overall goals of your business or organization.

Just as you need to create your own version of success, you also must know your specific goals.

A FEW GOALS MIGHT BE:

• Reach new markets


• Improve brand reputation


• Generate leads


• Drive traffic


• Improve customer support


• Reduce overhead


• Establish brand advocates


• Turn a single event into ongoing marketing dollars


• Decrease current advertising spend while increasing results

  4. Understand Lead Conversion

Are you currently tracking your lead generation efforts? Do you know what social channels are generating traffic?

Read more about lead generation at the source article

 

Are you ready to master social media measurement now?

Do You Measure Your Social Media Success