11 Ways To Increase Your Blog"s Conversion Rates

It’s Not Just More Visitors You Need It’s Also More Conversions

Always be testing something. Better conversion rates can massively increase your success. In this article you will discover 11 different ways you can make changes and test to see which way works better.

Luckily, there are a ton of tests you can run to optimize your blog for clicks and conversions. So, to help you get into the habit of always testing stuff on your own blog, here is a list of things you should try out for yourself. Remember — what doesn’t work for one blog, might work for you!

Note: Blogs are very variable by nature, oftentimes making it difficult to completely isolate the variables you’re trying to test. While you should do your best to isolate your variables, keep in mind that your tests may not be perfectly scientific. 

Blog Publishing Optimization

Things you can test to optimize your blog publishing activity …

1) Frequency

Is more always better? Test your publishing frequency to identify your “sweet spot.” Is there a point at which an increase in volume of posts doesn’t actually equate to more or better results? At what point are you sacrificing content quality for the sake of quantity?

Suggested Testing Methodology: Increase (or decrease) your publishing frequency by a certain amount for 1-2 weeks. Then, isolate the number of views you received to those new posts and compare it to the views of the new posts you published during one of your typical 1-2 week time frames. Continue testing until you find your frequency sweet spot.

2) Timing 

Do certain times of the day and days of the week correlate with better traffic results? What about how far apart you space your published posts — does that impact an individual post’s performance?

Suggested Testing Methodology: Test publishing at a variety of times. Then export your blog analytics (e.g. HubSpot’s Pages Report), sort by time of day and day of week, and analyze trends you see in performance.

3) Content Balance 

Which blog content types (e.g. text-only, SlideShare-based, infographics) and topics perform better for you? Knowing this, what’s the ideal content balance? In other words, while SlideShare-based posts may perform best in terms of traffic, you probably can’t only publish SlideShare posts.

Suggested Testing Methodology: Test different content types and subjects on your blog, then analyze how those posts perform. Map blog content to your various content goals to determine what your ideal content balance is (e.g. X SlideShare posts per month for traffic, X posts per month about subject A to support campaign B, etc.).

Blog Subscriber Email Optimization

Things you can test to optimize the notification emails you send to blog subscribers …

4) Email Subject Line

Do your subscriber emails generate more clickthroughs when you use a generic subject line (e.g. “Here’s Your Latest Blog Post”), or when the subject line matches the title of the blog post you’re emailing about?

Suggested Testing Methodology: Test a generic subject line for a period of time until you have a large enough sample size of emails that your test is statistically significant. (Learn what “statistically significant” means for marketers here.) Then, test subject lines that match titles of the blog posts you’re emailing about for the same number of emails. Compare the performance (in terms of clickthrough rate) of those emails.

5) Email Timing 

Read More At Pamela’s source article

11 Ways To Increase Your Blog"s Conversion Rates