The Swedish Furniture Giant Ikea Takes A Cue From Apple
As if right out of Apple’s marketing playbook this satirical Ikea video has hit the marketing jackpot as it has gone viral in the last few days.
This video titled “Experience the Power of a Bookbook” was created to promote Ikea’s 2015 catalog. They took an interesting aproach as they portrayed their catalog as if it was a new Apple product launch.
“Content comes preinstalled via 328 high-definition pages,”
“To start browsing, simply touch and drag.”
“download” — from one’s own mailbox
I think this video will bring a smile to your face. Feel free to share and comment.
https://www.youtube.com/watch?v=MOXQo7nURs0
P.S.: For more online marketing wisdom get your 7 day trial at our marketing community site
https://isuccessformula.com/chris/?id=lee33&tid=EDIkea
Ikea Viral Video Feaver
No comments:
Post a Comment