Today, Facebook just relaunched Atlas
Its an online ‘ad serving and measurement’ service for PEOPLE-BASED marketing
That’s where the industry is moving to.
Marketers are empowered to “put the right message in front of the right person at the right time on the right device.”
What’s people based marketing all about?
Here’s Mari’s write up from Facebook get the full details!
◆ Facebook first acquired the Atlas Advertiser Suite from Microsoft in late February 2013 (for around $50 million).
◆ Atlas allows any website to insert ads targeted to Facebook users. (Hm, will this impact Google‘s DoubleClick display ad service?)
◆ The purpose of Atlas is to pioneer advances in ad measurement on the small screen (mobile, tablet). However, Atlas can track virtually any form of digital ad: mobile, in-app, desktop, email, search, social and video. (Very cool!)
◆ Atlas works via ‘people-based marketing’ – tracking ad placement and performance through Facebook user accounts.
◆ Atlas will essentially follow users across the web, making note of the ads they see, interact with and act upon, and will tie that information back to their Facebook profiles.
◆ Using cookies for tracking is not always accurate or …There’s more Click here to cotinue
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