Targeting Your Audience On Facebook

Are You Familiar With All The Targeting Options For Facebook Ads

With one fifth of the world’s population on Facebook there is a potential massive reach. Now combine that with the detail in the user data base and you have an awesome targeting tool.

Here is an infographic provided by Quaya that gives you a handle on just what kind of detailed targeting you can get:

“I like to think of Facebook not as a “social advertising platform”, but rather as the world’s largest media channel married to the world’s largest survey. Because that’s really what we’re talking about here.”

 

Some of the highlights include:

►How to choose Facebook users: custom audience vs. lookalike audience
►A comprehensive listing of personal interests and behaviors
►The multitude of demographic characteristics available for refining your selection

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If you would like to use this infographic, you can get the embed code back on Quaya’s web site

 

Targeting Your Audience On Facebook